Insights from Thought Leaders

Conversational AI seems to be here to stay. The good news is businesses can leverage it to become more personalized, scale their operations, obtain insightful data, optimize their marketing, and generate leads. Read now to find out more about these benefits!

Based on insights from Liberty Mutual Insurance's CMO. The power of humor in making brands memorable and likable. Fleshing out your company’s universe. Crafting unique moments that define culture. Read now!

How connecting with emotional motivations can propel marketing efforts. The crucial role of introspection and empathy. Creating genuine, authentic connections with audiences. Finding new opportunities and paths triggered by the "whys". Based on SecureAuth's CMO insights.

How to create compelling stackable content, step by step. From dissecting the original piece to creating short, visually appealing material with punchy headlines. The importance of platform optimization, interaction, consistency, and analytics. Read now!

Crafting the right tagline and developing brand values. Remaining transparent and authentic to resonate with audiences. Being consistent every time a customer comes across the business. Contributing to social and environmental causes. Continuously updating and staying alert. Read now!

Read all about Chy Destinee (@chyantonio) and her approach to social media. Balancing her tech job and her influencer duties. Using organization and batching as the basis for discipline. Creating a work ethic that works for her and allows for creativity to flourish. Check it out now!

Tips from David Yurman's CMO on driving your career down multiple roads to nurture your knowledge. Fostering continuous learning to stay active and creative. Exposing yourself to multiple personalities, leadership styles, and work cultures. Using your baggage to innovate in any field. Read now!

Why it is so important for children to access technology with their best interests at heart. Based on insights from Gabb's CEO. Safety being integrated into the product design. Keeping it simple and functional. Encouraging communication and education. Empowering parents and protecting children. Read now!

Actionable tips to prioritize the work for your projects, based on insights from Lenovo's CMO. Listening to audiences and customers. Defining values and an overall vision. Building a team that's the right fit for your objectives. Aligning your stories with your brand message. Analyzing and learning from data. Read now!

Two possible schedules to organize your work week and balance self-care and productivity. Starting and ending on productive highs, stacking Monday and Friday with meetings. Giving yourself time to transition in and out of the week, concentrating all meetings between Tuesday and Thursday. Read now!

Stack Overflow's former CMO gives his two cents on why 100% remote work presents issues. The high entrance barriers posed by the need for large infrastructure. The lack of milestones to celebrate and build team-building and comradeship. The problem with adopting a one-size-fits-all strategy for all business areas. Read now!

A look back at the Thanksgiving Grandma internet phenomenon. The story. How it blew up thanks to its wholesome nature. Beyond internet stardom. The longevity that sets it apart from other content. How it sought to cement its legacy in pop culture. Read now!

The main functions that need to be covered for optimal content creation. A strategist who plans. A sensitive and adaptable copywriter. Creative and detailed audiovisual designers. An efficient and knowledgeable SEO expert. A savvy social media manager. A project manager who oversees the whole operation. Read now!

Five key tips to stand out during coveted seasonal peaks like the holidays, back-to-school season, or the Super Bowl. Planning ahead. Telling authentic stories. Crafting experiences that make an impression. Balancing old and new ideas. Staying alert to change course. Read now!

Learn all about branded podcasts and the doors they open for your business! Immersive experiences for listeners. Insights into your audience. Creation of a brand identity. Brand recognition. Monetization opportunities. The importance of quality and consistency. Stackable content. Measurements and analytics. Read now!

The best CEO podcasts to inspire you, no matter what step of the process you're at. Just starting out. Struggling with a tough decision. Stressed. Facing growth issues. Needing a mentor. Looking for the next great idea. Seeking to make an impact. Doubting your dreams. Feeling alone. These shows might be the answer you're looking for.

GoDaddy CMO, Fara Howard, shares the top lessons she learnt from four industry giants. The value of a document-heavy culture from Amazon. Honoring the core audience from Vans. The power of performance marketing from Dell. The importance of consumer insights from Gatorade. Read now!

Podcasting is everywhere, but it might be hard to find the profit behind them. In this article, you'll learn the basics to get your podcast in its best figure to become monetizable, and nine actionable tips to design a diversified monetization strategy. Read now!

How to tell influencers and thought leaders apart in today's business environment. The focus of their duty and work in their categories. The type of content and the platforms they mainly communicate through. The way they impact their industries or the wider audience. Read now!

Insights from VitaTek's CEO to ensure a smooth fusion of divergent business cultures. Opening communications and conversations. Crafting experiences to create bonds and help employees mingle, in and out of the office. Offering equity participation. Being prepared to respond to resistance. Read now!

Bloomreach's CMO shares her insights on retargeting effectively. The issue with remaining static. The importance of adjusting campaigns with real-time data. Shifting from demographics to customer intent. Integrating AI into the mix. Balancing short-term profit and long-term goals. Read now!

Insights on angel investing from Shake Shack's CMO. What it is. The benefits. Financial gains. Lessons, trends, and staying up to date. Networking with industry pioneers and mentoring up-and-coming entrepreneurs. Diversifying your portfolio and gaining experience. Creating safety nets. Read now!

The surge in video podcasting. The upcoming Latin American wave. Streamlining processes with AI but keeping the human touch. Detailed targeting. Making humor and authenticity your staple. Amplify diverse voices. Optimize your search results. Read now for seven trends to stand out in the podcasting industry in 2024.

What is thought leadership? Why is it so important? What do I need to be a thought leader? Can I even be a thought leader? If you've ever asked yourself any of these questions –or you're looking for a way to start your thought leadership journey–, this article is just what you were looking for. Read now!

Ever toyed with the idea of starting your own branded podcast and becoming a thought leader? Lately, it seems like everybody does. But, is there really something to get out of it? Are the benefits worth the strife? Read our article to learn about all the opportunities podcasting can bring to your business!

How to harness the power of mixing cooperation and competition to grow individually and as an industry. Joining forces strategically. Individual and collective gains. Why coopetition exists. The need for leaders to adapt. Insights from Nutanix' CMO. Read now!

Tips on evolving from one-person entrepreneurship to team leadership. Moving past the “ME” phase. Giving talented members authority and responsibility. Creating a unified vision. Collaborative culture. Plus a BONUS step-by-step guide! Insights from Shufflrr's CEO. Read now!

ButcherBox’s CEO shared his focus on ensuring quality throughout the supply chain. Here is our pick for the 7 ways to ensure integrity at every step of the process. Read now!

Three strategies to integrate emotional intelligence into decision-making. Understanding the role human emotion plays in choice. Striving to find a balance between reason and emotion. Fostering community and trust. Read now!

Avaya’s CMO details the three pillars that determine the company’s strategy to ensure long-term success. Creating an enjoyable work environment. Ensuring top-of-the-line quality in products and delivery. Providing excellent customer service. Read now!

Calendly’s CMO shares her perspective on the problem of working in silos and just requesting work with no context through tickets. The lack of accountability it generates. The way out through leadership. Read now!

The three key stages to create well-rounded campaigns to further improve chances of success. Planning ahead and promoting. Elaborating interactive and meaningful experiences. Following up and reaching out. Read now!

Based on Morgan Stanley’s tagline, “Old-school grit, new world ideas”, here’s how you can balance the trustworthiness granted by legacy and the relevance that comes out of constant innovation. Find new ways to become a reliable partner that helps customers achieve their goals. Read now!

Quote of the week from Wrike's CMO. This week's TOP CMO, Morgan Stanley's Alice Milligan. New We Are San Francisco episode featuring Rodney Fong. Our podcast recommendation of the week. Starting the year right with TOP Thought Leader.

Traceable’s CMO gives his perspective on the key points to create a smooth relationship between the CEO and the CMO for the company’s success. Understanding what the other stands for. Having both short- and long-term perspectives. Staying data-driven. Balancing firmness and flexibility. Read now!

Traceable’s CMO gives his insight on the importance of testing to make informed marketing choices. Their use to navigate resource limitations. Adaptability through data. The benefits of digital environments. The role of paid advertising. The importance of leadership alignment. Read now!

Quote of the week from Telesign's CMO. This week's TOP CMO, Ashish Kuthiala, CMO of Traceable. Happy holidays from TOP Thought Leader. Our podcast recommendation of the week. The best is coming in 2024.

State Farm’s Alyson Griffin explains the company’s approach to using characters and endorsements. The flexibility of fictional figures to create icons people can relate to. The extended reach provided by celebrities. And the importance of targeting the campaigns that make use of these figures. Read now!

Five tips to create powerful mascots to engage your audience. Defining the brand's personality. Crafting visually appealing designs. Infusing storytelling to humanize the mascot. Adapting to diverse platforms. Actively building mascot communities. Read now!

Quote of the week by PagerDuty's CMO. On this week's TOP CMO, Alyson Griffin from State Farm. We Are San Francisco episode featuring Lily Ho. Christmas Unboredify! episode on gift wrapping. Our podcast recommendation of the week. Leading you to be a TOP Thought Leader.

TD Bank’s CMO gives her five top indicators to find balance as a business leader. Net customer growth. Marketing-driven sales. Brand consideration. Customer experience. Employee experience. Read now!

M&T Bank’s CMO shares his best advice to scale your business without losing your community-focused approach. Hiring local staff at every organizational level. Actively listening to find new ways of engaging the community. Reinforcing your values to delegate worry-free. Read now!

TD Bank’s CMO shares the company’s three foundational pillars that help it stay relevant in markets saturated with digital-only disruptors. Ensuring ease in service. Adding value every step of the way. Providing advice and guidance. Read now!

Quote of the week from Mimemcast's CMO. This week's TOP CMO, TD Bank's Betsey Chung. New We Are San Francisco episode with Matt Dorsey. Throwback to M&T Bank CMO's TOP CMO episode. Our podcast recommendation of the week. Our mission at TOP Thought Leader.

CMO of Mazda, Brad Audet, shares the reasons why achieving alignment between leaders, employees, colleagues, dealers, customers, and partners can lead to higher efficiency and quality of service. Faithfulness. Consistency. Enhancement. Read all about it here!

Quote of the week from Security Journey's CMO. This week's TOP CMO, Mazda North America's Brad Audet. A callback to our TOP CEO episode with Talkiatry's Robert Krane. Our recommendation for a bizarre and hilarious fictional podcast. Meet the TOP Thought Leader team.

Quote of the week from Natwest Group's CMO. This week's Thanksgiving-themed Unboredify! episode. Advice from DHL Supply Chain's VP Global Head of Marketing. Our favorite philosophy-for-dummies podcast.

Get all the details behind the CMO of e.l.f. Beauty’s “fail-forward” philosophy. Making sure everyone is comfortable making mistakes. Allowing yourself to change your plans, no matter how well-structured they were. Developing an eye for what to keep and what to change. Read all about it now!

Quote of the week from Highland Electric Fleets' VP of Marketing. This week's TOP CMO, Kory Marchisotto. Advice from Adarma Security's CMO. Our top five mythology podcasts. Our mission at TOP Thought Leader.

MediaOcean CMO, Aaron Goldman, gives his verdict on how well-utilized social media platforms are. Facebook. Instagram. Snapchat. TikTok. Pinterest. LinkedIn. Overrated or underrated? Find out now!

Quote of the week by Paul Suchman, CMO of Audacy. This week’s TOP CMO, Melissa Grady Dias, Global CMO of Cadillac. Unboredify! Halloween episode on the origin of Jack-O'-Lanterns. How you can embark on your thought leadership journey.

Cadillac’s Global CMO explains how she uses regression modeling to build customer profiles for their most likely prospects. Analyzing and combining variables. Letting the data speak for itself. Using insights to innovate. Read now!

Hootsuite CMO, Elina Vilk, shares the four core pieces of the business puzzle she considers fundamental for every newly hired leader to grasp quickly. Customers. Culture. Company. Competitors. Read on why they’re so important and how to understand them properly!

Quote of the week by Joanne Gilhooley, CMO of Adarma Security. This week’s TOP CMO, Elina Vilk, CMO of Hootsuite. Promoting the next generation of TOP Thought Leaders with Xponential Fitness.

Five tips from TOP CEO Hans Skruvfors, CEO of Foodora, to prepare your workforce for big changes, such as a merger or a global pandemic. Writing down core documents regarding values. Keeping people motivated. Being quick, reactive, delegative, and honest. Read now!

Shane Murphy-Reuters, CMO of Webflow, gives his two cents on the importance of building your brand before heavily investing in paid advertising. Brand awareness serves as fertilizer to grow quality products that are easier to sell, and a safety net that helps return on large investments. Read on his perspective now!

Quote of the week by Leaf Home CEO, Jon Bostock. This week's TOP CEO, Hans Skruvfors, CEO of Foodora. This week’s TOP CMO, Shane Murphy-Reuter, CMO of Webflow. Our services at TOP Thought Leader.

Coming up with improved habits and behaviors. Understanding not everyone will be on your side and playing the long game. Striving to involve and include the whole workforce. Balancing long- and short-term decisions. Becoming trustworthy and communicative. Five steps for change by Chris Moye, the orchestrator of revolutions.

Amy Tunick, CMO of National Cinemedia, recalls the breakthrough moment in her previous position where she made her team indispensable through successful PR. Not giving up, staying creative, raising your hand. This is her story and what you can take away from it.

Unboredify! episode on paint drying. Tips from TOP CMO, Amy Tunick, and TOP CEO, Chris Moye. Halloween podcast recommendations.

To-do lists can seem far from helpful: they are sources of stress for many. Mimecast CMO Norman Guadagno gives his advice on how to organize your time best. Cutting out less important tasks, setting priorities, and considering both the short- and long-term. Read now to learn how to do it yourself!

Mimecast CMO, Norman Guadagno, believes in giving employees the time and space to experiment, test, and try alternatives that may not be final solutions. He compares it to a kid learning to use their body, including getting hurt, trying again, and having someone to catch you if you fall.

TOP CMO of the week, Norman Guadagno. Unboredify! episode on library indexing systems. Top lessons from TOP CMOs. Callback to We Are San Francisco episode with Kanishka Cheng.

H&R Block’s CMO, Jill Cress, gives five tips to make the most out of tax season’s high demand while planning for the rest of the year. Injecting fun into the process, putting the customer at the forefront, and broadening your offer, among others. Read now!

Jill Cress, CMO of tax preparation company H&R Block, shares the strategies she employed when looking to appeal to the younger generation, Gen Z, with a topic that they may not be well-versed or too interested in.

TOP CMO of the week, Jill Cress. FreshBooks episode on Collaborative Accounting. Unboredify! and TOP CMO episodes in the comming weeks.

Shark Tanks and Hackathons. Read the success story on how Paul Jackson, founder and CEO of Method CRM, came up with strategies to keep morale up and stakeholders invested during a 3-year development period.

Collaborative Accounting frees up time and provides gadgets necessary for a proper roll-out of accounting advisory services. Read why Kenji Kuromoto, Acuity CEO and founder, considers it a world-class tool to help you succeed in the industry.

Become an expert on instruction manuals with our step-by-step guide! Journey through why they’re useful, what their main issues are, and the improvements they can make to remain valuable. Clicking is step one!

TOP CMO of the week, Chris Koehler. Unboredify! episode on instruction manuals. We Are San Francisco episode featuring Forrest Liu.

Chris Koehler, CMO of Box, Inc., gives insightful advice on optimizing a business’ everyday processes. Running tests and registering data. Bringing in colleagues from different areas. Being curious and questioning everything. Three tips to help you increase productivity with fewer resources.

Delve into the fascinating world of artificial intelligence and its rapid evolution. From its humble beginnings to its potential impact on various industries, this article explores the subtle yet unsettling changes in AI's role in our lives.

Ever wondered how to expand your account portfolio? Founder and CEO of Acuity, Kenji Kuramoto, gives his advice to get into the world of advisory. Tips on first approaches, building trust, project sizing, price scoping, and long-term planning. Read now.

Paul Jackson, founder of Method CRM, gives his advice to fellow CEOs who might be between a rock and a hard place. Morale boosters, counting your losses, the importance of research, seeking help, and reflection. Five tips from a leader who plowed through hardship.

It has become essential to make sure accountants and clients can see eye to eye in an environment where they can understand each other and cooperate to make the ship sail. Collaborative Accounting tackles all the issues that may arise. Trust. App fatigue. Automation. Lack of time. Undervaluing. Here are five ways it levels up your practice, according to FreshBooks’ Twyla Verhelst.

TOP CEO of the week, Paul Jackson. Unboredify! episode on AI chatbots. Blog launch. TOP Thought Leader and you.

In today’s rapidly changing world, it may feel near-impossible to forge strong bonds with consumers who can identify with a brand’s message and output. Greg Hoffman, CMO of Nike, spoke with TOP CMO host Ben Kaplan on one of the biggest tools one can use to ensure its target audience connects: relatability. Read below to find out how Greg pushed for a brand that had people’s real experiences at its core.

FreshBooks' Head of Accountant Channel, Twyla Verhelst, gives a rundown of the four pillars that make FreshBooks' new platform, Collaborative Accounting, the ideal tool for accountants looking to reignite their passion and expand their horizons. Transparency. Artificial intelligence. Free time. Order and structure. Read now and join the revolution!

Campbell’s is a legacy brand, with over 150 years in the market. Modernizations become imperative generation after generation, all while striving to maintain the quality that forged its name. However, global phenomena like a pandemic and the consequent decline in the world’s economy can shake even the sturdiest foundations. CMO Linda Lee reveals to Ben Kaplan for TOP CMO how the soup company read the room and quickly stirred in a direction that was most beneficial to its consumers.

Every year, events like the holidays, Black Friday, and Cyber Monday lead businesses to an immense increase in demand and awareness. However, once these peaks pass, it might seem hard to find a way to keep up the growth and capitalize on the attention. So how can you make the most out of special days, all while planning for long-term success and sustainability? Companies like Rakuten, Japan’s largest e-commerce company, have developed a balance between maximizing the impact of global events –like securing a Super Bowl ad–, and crafting strategies to make sure awareness persists and sales grow all year long.

Creating your own podcast is a fun and creative way to get your message across to listeners worldwide. A large audience feeds on interesting ideas through entertaining, engaging content they can listen to wherever they are. However, podcasts are more than content for one specific platform: they are prolific sources of stackable content. Here are 5 ways you can repurpose your podcast episodes and expand your reach.

Becoming a Thought Leader is no easy task, and in the current technological climate, the options to make your voice heard may seem endless. However, one means has been growing at an immense speed and has proven to be a key tool for establishing thought leadership: podcasts. Here’s how podcasts can help you elevate your platform.